The Year We Built Together

A look back at how Better Trail led the way, and how Third and Grove helped fuel the journey.

The Impact in the Data

When strategy meets execution, the numbers speak for themselves.

28 releases
3 major feature additions

Sustainability Hub, Algolia, Kits

211 tickets completed

Milestones & Wins

We didn't just keep the lights on; we pushed boundaries. Here are the defining moments of our partnership this year:

From 0 to 1.8M active users in 2025
Launched Algolia
Expanded on performance and reduced platform costs

Via Cloudflare services and cachingKPI dashboard creation.

From the Team <3

Building for Better Trail is personal for us. Here is what the team is most proud of:

“It’s been a pleasure working with a strong, collaborative team and a flexible client. Over the past year, the platform has matured significantly, and the investment in data structure and editorial workflows is paying off with day-to-day editor autonomy.”

Jeff Pannone

The Next Chapter

2025 laid the foundation. In 2026, we are ready to elevate Better Trail even further by focusing on continued optimizations to functionality and performance, growing Better Trail's audience, and implementing new features like Guided Shopping & Kits Builder. Let’s make history again.

The Year We Built Together

A look back at how Better Trail led the way, and how Third and Grove helped fuel the journey.

The Impact in the Data

When strategy meets execution, the numbers speak for themselves.

28 releases
3 major feature additions

Sustainability Hub, Algolia, Kits

211 tickets completed

Milestones & Wins

We didn't just keep the lights on; we pushed boundaries. Here are the defining moments of our partnership this year:

From 0 to 1.8M active users in 2025
Launched Algolia
Expanded on performance and reduced platform costs

Via Cloudflare services and cachingKPI dashboard creation.

From the Team <3

Building for Better Trail is personal for us. Here is what the team is most proud of:

“It’s been a pleasure working with a strong, collaborative team and a flexible client. Over the past year, the platform has matured significantly, and the investment in data structure and editorial workflows is paying off with day-to-day editor autonomy.”

Jeff Pannone

The Next Chapter

2025 laid the foundation. In 2026, we are ready to elevate Better Trail even further by focusing on continued optimizations to functionality and performance, growing Better Trail's audience, and implementing new features like Guided Shopping & Kits Builder. Let’s make history again.

The Year We Built Together

A look back at how Better Trail led the way, and how Third and Grove helped fuel the journey.

The Impact in the Data

When strategy meets execution, the numbers speak for themselves.

28 releases
3 major feature additions

Sustainability Hub, Algolia, Kits

211 tickets completed

Milestones & Wins

We didn't just keep the lights on; we pushed boundaries. Here are the defining moments of our partnership this year:

From 0 to 1.8M active users in 2025
Launched Algolia
Expanded on performance and reduced platform costs

Via Cloudflare services and cachingKPI dashboard creation.

From the Team <3

Building for Better Trail is personal for us. Here is what the team is most proud of:

“It’s been a pleasure working with a strong, collaborative team and a flexible client. Over the past year, the platform has matured significantly, and the investment in data structure and editorial workflows is paying off with day-to-day editor autonomy.”

Jeff Pannone

The Next Chapter

2025 laid the foundation. In 2026, we are ready to elevate Better Trail even further by focusing on continued optimizations to functionality and performance, growing Better Trail's audience, and implementing new features like Guided Shopping & Kits Builder. Let’s make history again.